The Law of Cause and Effect: Everything happens for a reason; for every effect there is a specific cause.
This law says that achievement, wealth, happiness, prosperity and business success are all the direct and indirect effects or results of specific causes or actions.
“Thoughts are causes and conditions are effects.”
“Thought is creative.”
“Every great organization is merely the lengthened shadow of a single man.” - Ralph Waldo Emerson
The Law of Belief: Whatever you truly believe, with feeling, becomes your reality.
The Law of Expectations: Whatever you expect, with confidence, becomes your own self-fulfilling prophecy.
The Law of Attraction: You are a living magnet; you invariably attract into your life the people, situations and circumstances that are in harmony with your dominant thoughts.
The Law of Correspondence: Your outer world is a reflection of your inner world; it corresponds with your dominant patterns of thinking.
The Law of Control: You feel good about yourself to the degree to which you feel that you are in control of your own life.
“Change is inevitable.”
“Controlled change leads inevitably to greater achievement than uncontrolled change.”
“To take control of your life, you must begin by taking control of your mind.”
The Law of Accident: Life is a series of random occurrences and things just happen by accident.
“By failing to plan, you are planning to fail.”
People who live by the Law of Accident tend to be negative, pessimistic, and helpless and feel as though they have little control over their lives.
The wonderful thing about goals is that the very act of setting goals frees you from living under the Law of Accident and puts you squarely under the Law of Control and the Law of Cause and Effect.
The Law of Responsibility: You are completely responsible for everything you are and for everything you become and achieve.
“You are always free to choose what you think and what you do.”
“Responsibility begins with your taking full and complete control over the content of your conscious mind.”
“No one is coming to the rescue.”
The Law of Direction: Successful people have a clear sense of purpose and direction in every area of their lives.
The Law of Compensation: You are always fully compensated for whatever you do, positive or negative.
“You can have anything you want in life if you just help enough other people get what they want.”
“The longer you put in without getting out, the greater will be your return when it finally comes.”
The Law of Service: Your rewards in life will be in direct proportion to the value of your service to others.
Our primary job as members of society is to find the best way to incorporate ourselves into the fabric of society by serving as many others as well as we possibly can.
“All fortunes begin with the sale of personal services.”
“If you wish to increase the quantity of your rewards, you must first increase the quality and quantity of your service.”
“Everyone works on commission.”
The Law of Applied Effort: All worthwhile achievements are amenable to hard work.
“All great success is preceded by a long period of hard, hard work in a single direction toward a clearly defined purpose.”
You must continually ask yourself, “What am I trying to do?” and “How am I trying to do it?” It’s not enough just to work hard, or to work long hours. You must be working on high value tasks and activities toward the accomplishment of meaningful and important goals.
“The harder you work, the luckier you get.”
“To achieve more than the average person, you must work longer and harder than the average person.”
The Law of Overcompensation: If you always do more than you are paid for, you will always be paid more than you are getting now.
The Law of Preparation: Effective performance is preceded by painstaking preparation.
There is a quote from Abraham Lincoln that shaped my life and my attitude as I was growing up.
He said, as a young man in Springfield, Illinois, “I shall study and prepare myself and someday my chance will come.”
“Do your homework; it is the details that trip you up every single time.”
“Action without thinking is the cause of every failure.”
The Law of Forced Efficiency: The more things you have to do in a limited period of time, the more you will be forced to work on your most important tasks.
“There will never be enough time to do everything that you have to do.”
“Only by stretching yourself can you discover how much you are truly capable of.”
“You only perform at your highest potential when you are working on the most valuable use of your time.”
This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, “What is the most valuable use of my time right now?”
The Law of Decision: Every great leap forward in life is preceded by a clear decision and a commitment to action.
High achievers are not necessarily those who make the right decisions, but they are those people who make their decisions right.
They accept feedback and self-correct. They take in new information and they change if necessary. But they are always decisive, always moving forward, never wishy-washy or vacillating in their attitudes and their approaches to life.
“Act boldly and unseen forces will come to your aid.”
“Act as if it were impossible to fail, and it shall be.”
“Just do it!”
“Take arms against a sea of troubles, and in so doing, end them.”
The Law of Creativity: Every advance in human life begins with an idea in the mind of a single person.
Ideas are the keys to the future.
It is not possible for you to achieve anything of value except to the degree to which you think creatively and do something new and different from what has been done before.
All it takes is a small innovation to lay the foundation for a fortune and launch you toward great success.
“Your ability to generate constructive ideas is, to all intents and purposes, unlimited. Therefore, your potential is unlimited as well.”
“Whatever the mind of man can conceive and believe, it can achieve.”
Your mind is designed in such a way that you cannot have an idea on the one hand without also having the ability to bring that idea into reality on the other.
The very existence of an idea in your conscious mind means that you have within you and around you the capacity to turn it into reality.
The only question you have to answer is, “How badly do you want it?”
“Imagination rules the world.”
Everything you see around you is the result of what was originally an idea in the mind of a single person. Our entire man-made world is the result of thought brought into reality.
“Imagination is more important than facts.”
The Law of Flexibility: Success is best achieved when you are clear about the goal but flexible about the process of getting there.
“The continued experience of resistance and frustration is often an indication that you are doing the wrong thing.”
“You are only as free in life as the number of well-developed options you have available to you.”
“Crisis is change trying to take place.”
“Errant assumptions lie at the root of every failure.”
The Law of Persistence: Your ability to persist in the face of setbacks and disappointments is your measure of your belief in yourself and your ability to succeed.
“Persistence is self-discipline in action.”
“Never give up; never, never, give up.”
The Law of Purpose: The purpose of a business is to create and keep a customer.
“Profits are a measure of how well the company is fulfilling its purpose.”
Knowledge is cumulative.
The driving force behind the explosion of knowledge and the expansion of technology is competition.
“Business is war.”
Military warfare is aimed at the conquest of people and territory. Business warfare is aimed at winning customers and markets.
The Law of Organization: A business organization is a group of people brought together for the common purpose of creating and keeping customers.
The Law of Customer Satisfaction: Rule1 - The customer is always right.
“If ever the customer seems to be wrong, refer back to rule number one.”
“All customer satisfaction comes from people dealing with other people.”
“The best companies invariably have the best people.”
“The key role of management is to achieve the maximum return on investment in human resources towards satisfying customers.”
You have two choices with any job. You can either do the job yourself or you can get someone else to do it. As a manager, your job is to get things done through others rather than doing it yourself.
The 4 Levels of Customer satisfaction
Meeting customer expectations.
Exceed customer expectations.
Delight your customers.
Amaze your customers.
(This is where you are so good at going beyond anything they would expect that they not only buy from you again and again, but they tell their friends to buy from you as well.)
The Law of the Customer: The customer always acts to satisfy his or her interests by seeking the very most and best at the lowest possible price.
It is very important, in business, that you separate facts from problems and that you don’t become upset or anxious over something about which you can do nothing.
“Customers are both demanding and ruthless; they reward highly those companies that serve them best and allow those companies that serve them poorly to fail.”
Sam Walton once said, “We all have the same boss, the customer, and he can fire us any time he wants by deciding to buy somewhere else.”
“Customers always behave rationally in pursuing the path of least resistance to get the things they want.”
“Proper business planning always begins with the customer as the central focus of attention and discussion.”